For hassle free menswear, online retailers have taken the 'shop' out of shopping for men who just can't stand the hassle.
Most men dread the Saturday afternoons when the other half drags them into every single shop on the high street until they find something that they like. Of course, it would be impossible to pin-point exactly what they are looking for because the way that men and women shop is very different. When it comes to shopping for menswear, online retailers have really hit the nail on the head.
It is certainly true that men 'buy', and women 'shop' – there is a distinct difference between the two. Men will buy when they need something and women will shop when they feel like buying something. This contrasting mentality is the main reason why shop departments for womenswear have always been more prominent than menswear – online clothing stores are changing this dramatically.
Purchasing menswear online offers a completely different shopping experience than physically walking into a shop. The main observation you could make is the presence of other people - buying menswear online eliminates other shoppers, large crowds, check-out queues, the intense heat of shop floor lighting and of course, the influences of visual merchandising.
Clever visual merchandising has a direct effect on the way people manoeuvre around a shop floor. It can impact what they buy and can influence them to purchase additional matching items. Buying menswear online gives shoppers the freedom to browse without in-store pressure.
The Growth of Designer Menswear
Online retailers for designer womenswear has always been significantly larger than the market for designer menswear. Online retailers are changing the face of this today. The shopping patterns of men and women are merging together as internet shopping becomes more popular during the recession.
It is clear that footballers, film and TV stars, and iconic celebrities have swayed the very direction of designer menswear. Online retailers have helped to shape the way that everyone shops, men included. The theory that “men buy and women shop” will always be evident, but the twenty first century has seen men and women come together in their shopping approaches.
Clothing websites now have dedicated designer sections, featuring up-to-the-minute clothes that are emulated from the catwalk and our style icons. As this becomes a regular feature in both womeswear and menswear, online shopping activity will continue to expand.
Whilst high street stores face administration, online clothing stores see an incredible soar in sales. Now, both men and women are shopping, rather than just buying. http://www.gq.com/