Friday, 30 March 2012

Paul Mitchell – years of hair care expertise

By buying Paul Mitchell products, you’re getting the benefit of years of experience.

Paul Mitchell is one of those companies that was formed by two people who had an ideal in mind and has gone on to become one of the world’s most successful hair care companies. Originally formed at the start of1980, the company’s aim was to provide professional hair dressers with the tools of their trade – selected and devised by people who were hair dressers themselves. In fact, their first product was a styling aid – sculpting lotion, which was developed because of the key 1980s trend for sculpted hair. Since then, the Paul Mitchell product range has expanded and the brand is recognisable worldwide.

The Paul Mitchell range

The two friends who founded the John Paul Mitchell Systems® company were determined that salons should see the results of their products at first hand and have an opportunity to sell those products to their clients. For that reason, they travelled to hundreds of salons across America, demonstrating their products to both hair care professionals and their customers. By negotiating product sales on a sale-or-return basis, the company increased its sales and was able to invest in the development of a wide range of products – now more than 90 in number – that bear the distinctive black and white Paul Mitchell branding. The range includes:

  • Paul Mitchell Awapuhi range
  • Paul Mitchell Tea Tree range
  • Paul Mitchell Colour Protect series
  • Paul Mitchell Extra Body collection

In addition to hair care products, Paul Mitchell also produces a skin care range, but all these products are only available through dedicated salons – the way that friends John Paul DeJoria and Paul Mitchell intended over 20 years ago when they founded the company. With their own experiences of hair care behind them, they created products that would make a real difference to general hair care as well as styling products that move with the times, giving salons the choice they need to provide clients with the hair styles they want. What’s more, Paul Mitchell believes in producing its products ethically, refusing to test on animals and ensuring that natural ingredients are grown and harvested fairly.

Buying Paul Mitchell products

With such a huge range of hair care products available to you, it can be difficult to select the right range. By choosing Paul Mitchell products, you are gaining the benefit of years of experience and thousands of satisfied customers who’ve come before you.

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